2 Aug 2018
Australia’s most trusted brands
- Posted by Dejan Pekic BCom DipFP CFP GAICD, Senior Financial Planner
Trust, like reputation takes years to build but it can be lost in an instant.
The attached piece lists Australia’s top 10 most trusted and top 10 most distrusted brands.
The surprise, our two major supermarkets are both listed in the top 10 most distrusted.
Trust is not hard, it just requires the business to repetitively keep doing the right thing. If you focus on being fair and reasonable towards the client/customer, everything else will follow.
However, let’s please not confuse trust with political correctness because political correctness gone unchecked can easily result in even greater levels of distrust for the business.
Click to read.
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