25 Sep 2018
Business Transformation: Storytelling
- Posted by Dejan Pekic BCom DipFP CFP GAICD, Senior Financial Planner
All new Managing Directors (MD’s) and Chief Executive Officers (CEO’s) are appointed to grow the business and make it more profitable.
Essentially their purpose it to execute a business transformation strategy to achieve success.
Storytelling is a key tool for this purpose because it simplifies the complexities of a vision provided that it captures employee and investor attention.
Communicating through story is an art which MD’s and CEO’s develop, refine and improve on an ongoing basis.
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